FaceTime is the marketing body set up to promote the wonderful world of live events.
FaceTime can help you to understand how live events such as Railtex can drive sales, enhance customer relationships and deliver customer insight.
The FaceTime website is a resource of information about the live events industry, including the latest research, case-studies and everything else you need to get the very best out of the medium.
Visit the FaceTime website now for ideas, information and advice.
FaceTime's Top Tips - Top Ten Secret Tips to Exhibiting
Exactly what it says on the tin – expert advice and top tips that will aid you in your quest to put on a great event!
1. Set measurable objectives
Write down exactly what you wish to achieve when exhibiting. e.g. 150 qualified sales leads.
2. Choose the right exhibition
Select the exhibition that attracts the visitors you want to meet.
3. Organiser marketing plan
Ask to the see the exhibition organisers marketing plan to make sure it is going attract your potential customers.
4. Design your stand to meet your objectives
Good stand design helps deliver your exhibition objectives. Beautiful stands may be beautiful but the first and only reason for their existence is to help meet your objectives.
5. Train, train, train
Eighty percent of the success of your stand is down to your staff SO TRAIN THEM.
6. Talk to strangers
As little boys and little girls we were told not to talk to strangers. At an exhibition forget what your mum told you and speak to everyone with a pulse.
7. Can I help you?
The most stupid opening question in the world because the answer is almost always NO. Ask open questions that require more than a one word answer.
8. Record
You must must must record and classify all your leads.
9. Don’t
Use a mobile, eat on the stand, sit down, have your back to aisle, have a messy stand or have cheap tacky giveaways.
10. Follow-up
If you don’t follow-up your leads why on earth would you bother to spend all that money to go to the exhibition in the first place? You would be amazed how many exhibitors don’t bother to follow-up their leads! Make sure you follow-up all your leads at least six times after the show.
Download these tips as a PDF for your exhibition staff.